Skytab Branding

Logo, Brand guidelines, OOH, Print

We were tasked in developed a strategic brand positioning and launch campaign that would establish Skytab as the go-to payment services provider for restaurants and hospitality businesses. Skytab positions itself as a premium alternative for businesses seeking a touch of luxury in every detail of a business.

Our approach was to create a logo inspired by the concept of a "North Star." Every business owner has a North Star - a vision or goal they aspire to achieve for their company. Our design system incorporated a grid system with dynamic elements that represent the hardworking components that come together to run a successful business.