Skittles Littles Campaign
Art Director
This spot celebrates the oddball humor of classic Skittles commercials for a new even littler product line. We leaned into the packaging changes to become part the discovery, using the new tube as light into the Skittles world. Creating a origin story of how so much flavor could be packed in such a tiny Skittle and what unexpected things could be appear in the dark.
Skittles Littles :06
Our next challenge was to develop a fun but concise 6 second spot for paid social. This spot focused showing Skittles Littles size and taste appeal while remaining in a unexpected Skittles world. We managed to make the new packaging the star of this quick quirky content.